Sherloks' Story

Sherlok was founded by award-winning mortgage broker Adam Grocke in 2019. 

After 12 years as a broker, Adam was becoming more and more frustrated with banks offering better interest rates to new mortgage customers while existing customers were being charged a ‘loyalty tax’ (a higher interest rate the longer they’re with the bank). 

So, he set about finding a solution to mitigate the time-consuming nature of repricing and refinancing clients while writing new business and managing a brokerage. 

That solution is Sherlok, Australia’s first automated repricing and refinancing tool. Powered by AI technology, Sherlok helps brokers retain clients by automating the repricing process and generating quality refinancing leads from their trail book.

Meet the Sherlok Team

Adam Grocke Sherlok

Adam Grocke
Founder & CEO

Greg Sherlok

Greg Lawrie Chief Technology Officer​

Chris Hartley

Chris Hartley
Sales Director


Steph George
Chief Marketing Officer

Nola Sherlok

Nola Paul
Repricing Systems Manager

Stephanie Palombi
Repricing Systems Manager

Chloe Kazmierczyk

Chloe Kazmierczyk
Broker Success Manager

Michaela Paget

Michaela Paget
Broker Success Manager


Emily Elliot
Broker Success Manager


Zac Hortara
Senior Software Engineer

Eric So

Eric So
Senior Developer

Alessandra Matias
Quality Assurance


Sherica Ocbania
Help Desk Engineer


Slava Chuvalskyi
Web Software Developer